social

Our.one vs Instagram

Meta-owned. Algorithmic feed since 2016, Reels since 2020. Internal documents (Wall Street Journal disclosures) acknowledged engagement-versus-wellbeing tradeoffs and proceeded with engagement.

Sourced from www.instagram.com and named public statements.

Instagram's every surface scrolls forever. Our.one's every list ends at 50.

Instagram's feed, Reels, Stories, Explore are all infinite. Meta's own engineering blog publishes the ranking formula. TikTok, YouTube, X, Facebook all run the same. Our.one's every list ends at 50 items with 'Load more'. The terminal point is design.

Published April 29, 20264 citationsTied to No infinite scroll.