The NO. catalog · 5 refusals
What we won’t build.
Every other tech company tells you what they ship. Our.one’s differentiator is what we constitutionally refuse — and which incumbent does it. Each refusal is cited from the incumbent’s own engineering blog or public statements. Each is locked under the Constitution. Each is shareable.
The core — refusals at the constitutional level
Constitutional refusal · portfolio-wide
data sale. No data monetization.
Member data, usage data, and revenue records are not assets to be sold or used to sell.
Constitutional refusal · portfolio-wide
pay-to-boost.
Earned attention only. No promoted posts. No paid visibility upgrades.
Constitutional refusal · portfolio-wide
push notifications.
This product does not chase you. We do not originate the visit.
Constitutional refusal · portfolio-wide
infinite scroll.
Every list ends. The terminal point is design, not accident.
Constitutional refusal · portfolio-wide
algorithmic feed.
Your attention is not the product. The order of what you see is chronological — not engineered to keep you here.
Looking for the full Feature catalog (refusals + behaviors + policies + invariants)? Browse /features →